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Smart IT for SMBs: Smart IT Tips
Starting a Business: First steps Business planning Start-up resources Common mistakes
Marketing: Strategies & tips Networking Measure your marketing Public relations Branding
Business Online: Marketing & advertising Get online Search engine optimisation Website design
Sales: Hints & tips Customer service Advertising
Business Banking: Cash management Credit cards Bank accounts
Technology: Hardware Software
Finance & Tax: Cash flow Accounting Bookkeeping Tax Economic climate
Growing your Business: Planning to grow Barriers to growth New markets Growth strategies
Innovation: First steps The innovation process Case studies Communication Just for fun!
Women in Business: Business mentoring Julia's corner
Family Business: Conflict Resolution Family Business Planning
Leadership: How to be a better boss Time management Recommended courses
Franchising: Getting started Buying a franchise Finance required Legal matters Franchising your business Selling a franchise
Wealth Building: Investment strategies Salary sacrificing Protect your business Selling your business
Work Life Balance: Finding the right balance Personal performance
Legal: Small business law
Insurance: Protect your business
HR & Staffing: Recruiting staff Managing staff Policies and procedures Legal requirements
Government Resources: Government grants Small business updates
Competitions: Cisco Flip Video Competition
Question & Answer

Q.Is your business profitable?

  Yes
  No, we are focusing on turnover
  We hope to be next year
  No, a long way off

Sharon Williams

Areas of Expertise

Marketing and PR

Sharon Williams is the founder and CEO of Taurus Marketing, a PR, Marketing and Creative agency specialising in providing unparalleled levels of personalised service for clients ranging from small-to-medium businesses to ASX-listed corporations. She has over 22 years experience working in Marketing and PR roles globally.
Sharon established Taurus Marketing in 1995 when she was hand-picked by Peter Kazacos, then CEO of the KAZ Group, to help build it into the largest Information Communications Technology (ICT) company in Australasia.

Since then, Taurus has helped over 150 businesses with a practical, no-bull approach to executing PR, Marketing and Creative concepts. Today, leading household names in the IT, Finance and Professional Service sectors, including QBE Insurance and Datacom, choose Taurus.

Visit Sharon Williams's website

Marketing when times are tough

In a tough economic climate, marketing is often the first thing to go as businesses cut cost. It is best not to run with the herd, because a market that is tightening affords even more opportunities to the innovative player.
Do you stand out from the crowd?

The modern world is awash with marketing noise. It’s no surprise we sometimes feel bombarded. All those names and symbols – competing for attention. So, do you stand out from the crowd?
Top tips to working smarter!

Life is a lot easier if you can work smarter, not harder.. Follow these top tips and take responsibility for your own time, your own actions and get organised!
Case study: Missy's Place marketing plan

Sharon Williams, from Taurus Marketing, has produced a ten point marketing plan to help Michelle Saper market her beauty spa, Missy's Place, more effectively.

Inner-B
Provide specialised organisers for Mums and Mums-to-be

Areas of Expertise

Marketing when times are tough

Do you stand out from the crowd?

Top tips to working smarter!

Case study: Missy's Place marketing plan