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Author ProfileZern Liew


Areas of Expertise


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Owner of Eicolab, Zern Liew assists his clients to build beautiful businesses by practically innovating across their business Branding, Communications, Processes and Systems.

Zern works with the passion, creativity and industry expertise of each client to help them meet business challenges effectively. His work delivers a range of outcomes including ideas, business process improvements, mentoring, brand development, communications strategies and web applications.

With over ten years experience as a multidisciplinary designer, information architect, business concept innovator, business process engineer, business analyst, communications strategist, creative problem-solver, e-media producer and web software developer,  Zern prides himself in bringing a unique combination of design thinking, empathy, systems thinking and logical thinking to all projects.

Zern Liew has contributed to the success of many great clients, including: AMP, Australian Chamber Orchestra, Australian Institute of Company Directors, Australian Major Performing Arts Group, Citibank Seoul, Commonwealth Department of Finance and Administration, Fender Australia, IBM Australia, Institute of Chartered Accountants in Australia, Liverpool City Council, Merck Sharpe & Dohme, MLC, National Gallery of Australia, News Limited, Opera Australia, SingTel, and the Sydney 2000 Olympic Games.

By taking a long-term, big-picture, and ethical approach to his work, Zern distils clarity from complexity, and helps his clients find authentic solutions to their business challenges.

“I am passionate about bringing humanity and authenticity to the practice of business. I believe these to be essential to the long term prosperity of any business. My work aims to build a better world through the transformation of business practice as we know it, one business at a time.”

As part of his personal business practice, Zern commits a percentage of his annual productive hours to pro-bono work for community organisations.

Zern Liews first book is Cubicle Commando: Intrapreneurs, Innovation and Corporate Realities (ISBN 0-9775519-0-3) You can find out more and buy a copy at: Eicolab

Visit Zern Liew's website



Articles by this author

  • Make the right choice when buying computer harware



    Computers are a commodity item these days. Rather than tell you which one you “should” get, follow these simple steps, and make the right choice!

    Full Article
  • Ways of keeping your information safe



    The more critical business information you store on your computers, the more important it becomes to protect that information. Here are some simple steps you can take today.

    Full Article
  • Seven layout mistakes to avoid!



    Have you fallen victim to a common layout mistake in your web pages or power point presentations? Find out what they are and how to aviod them...

    Full Article
  • Six useful and inexpensive computer upgrades



    As your computer is probably the most indispensable part of your business, it is important to consider computer upgrades.

    Full Article
  • Project management: Why projects fail



    Have you ever wondered why some projects go smoothly and others seem plagued with problems?

    Full Article
  • The eight no-nos of web design



    We all appreciate how a website’s design can help or hinder its effectiveness. Is your site guilty of one or more of these common web design no-nos?

    Full Article
  • Do you run a socially responsible business?



    Running a socially responsible business means consciously managing the social impact of your business, and how it relates to you, your clients and your community. Here are some areas to consider to ensure you have a socially responsible business.

    Full Article
  • Social media and your business



    People come together to interact around an idea, a piece of work, a cause, or a product. Why? Because it is in our nature to seek out like-minded others. We want to be heard. We love to connect and share. We need to belong... we want social media.

    Full Article
  • The problem solving model



    There are four key phases in problem solving, each requiring a different set of skills. Understanding these phases will allow you to consciously direct your thinking...

    Full Article
  • Communication techniques - showing empathy



    I believe we all have three basic needs when interacting with others. Understanding these will help us to more effectively deal with others...

    Full Article
  • How your work impacts your self-worth



    When jobs don’t go as well as we’d like, it can damage our self-worth and with the attendant flow-on effects, the quality of our lives.

    Full Article
  • Designing written communication



    When working on a piece of written communication it is easy to focus on the words and overlook the design of the message. Here’s how to craft your message perfectly.

    Full Article
  • Should I use a spreadsheet or a database?



    Many businesses use a spreadsheet like Microsoft Excel to store data when they really need a database. When storing quality information, it is imperative to use the right tools for the job.

    Full Article
  • Four ways your website can save you money



    Here are four suggestions on how you can evolve your website into a web application; one that saves you time and money, and adds value to your business.

    Full Article
  • A time for reinvention



    Are you on a good thing right now? Are you sticking to your best selling offering, keeping your head down, and hoping to ride the good times for a long as you can?

    Full Article
  • Innovation culture for small businesses



    Innovation is a popular buzzword these days in business. An innovative business means an agile business, one that can continually stay on or ahead of the wavefront of change. Ultimately it can mean greater sustainable profitability over the long run.

    Full Article

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